Escrow and payment protection only available in-platform. Repeat-booking incentives via loyalty credits. Insurance coverage explicitly voids if work is done off-platform.

Supply-first strategy. Recruit 200 tradespeople at 0% commission before homeowner launch. Founders manually broker the first 100 jobs to prove two-sided value without relying on the platform.

Mandatory in-app change orders requiring mutual approval before any additional work begins. Dispute resolution team reviews all escalated cases. Clear audit trail of all approvals.

Diversified trade mix (indoor trades like HVAC and plumbing peak in winter). Proactive demand generation campaigns in slow seasons. Cash flow reserve modeled at 40% seasonal variance.

Three-layer vetting (licence, insurance, background check). Post-job reviews are mandatory before payment releases. Workers below a 4.2-star average are placed on hold pending review.

Escrow model means deposits are collected upfront but only released once the job is approved — minimizing chargeback vectors. Stripe's dispute tooling used with documented approval flow as evidence. Chargeback reserve maintained.

Preference-based job matching (trade type, distance, job size, minimum rate). Tradespeople can flag and block job types they dislike. Response time SLAs ensure pros aren't bombarded with unsuitable leads.

Tiered commission model (15% → 12% → 10%) makes the path to lower rates clear. 0% for the first job creates a loss-leader acquisition period. Commission calculator in the app makes earnings transparent.

Compliance matrix built per province at launch. Ontario and BC first (most aligned regulatory frameworks). Legal counsel retained in each province. Licence verification system built with province-specific rules.

Worker's CGL (named additional insured) is primary coverage for workmanship claims. Platform Terms of Service clearly establish independent contractor relationship. Platform liability capped via contract. Legal fund of $50K reserved.